Anand Dhir is a strategic marketing leader with extensive experience driving SaaS transformation and growth across the Asia Pacific and Japan (APJ) region. Having served as Head of Strategy & Marketing for the Solutions Business Group at FUJIFILM Business Innovation Australia, Anand has been instrumental in transitioning the organization from a hardware-focused company to a solutions-driven SaaS model, achieving remarkable results including 75% year-over-year SaaS annuity business growth and 40% revenue growth. His expertise spans strategic planning, go-to-market strategy development, and channel management, with a proven track record of building and leading high-performing teams.
Throughout his career, including his tenure as Senior Manager of Solutions & Services Go-To-Market for Xerox Asia Pacific in Singapore, Anand has demonstrated exceptional ability in developing and executing regional marketing strategies across 13 countries, managing complex portfolios, and driving significant business growth. His achievements include successfully launching innovative SaaS solutions across the APJ region, growing solutions revenue by 236% in his first year as Strategic Alliances Manager, and consistently meeting ambitious sales targets through effective marketing programs and strategic partnerships. Anand holds a Bachelor of Commerce in Information Systems from the University of Western Sydney and a Diploma in Cloud Economics from the National University of Singapore, combining technical expertise with strong business acumen.